Karan Handa — Marketer

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Brand Manager (Consultant)

[ Active ]

Countdown Method

Led brand and growth for a physician-founded performance nutrition brand from pre-launch. Built the positioning, rebuilt the website, launched paid media across Meta and Google, and drove the first online sale within two months. Owned product marketing, creative direction, content, the ambassador program, and Amazon setup end to end.

Brand Positioning Website Rebuild Paid Media Ambassador Program Amazon Setup

Ref: 2C4F19 Pre-launch → First Sale

Marketing Lead

[ Active ]

SE7EN & Co.

Running marketing for an agency that works with tech companies and protocols that actually ship. Clients include AltLayer, Lighthouse, and EigenTribe. My pitch is simple: engineer distribution for products that deserve attention.

Brand Strategy Content KOL Management Campaigns

Ref: 9A31E0 Ongoing

Marketing Associate

[ Archive ]

KernelDAO

The one on the homepage. Took their Twitter from zero — literally zero — to 70,000 followers. Built content IPs that people actually followed for. Managed KOL relationships, coordinated PR agencies, ran pre and post-TGE campaigns. Got Kernel trending on TGE day. The full playbook — content, KOLs, timing, and a bit of chaos management.

0 → 70K Growth TGE Campaigns Content IPs KOL Ops

Ref: 5D8B2C Complete

Social & Community Lead

[ Archive ]

Vurse

Built the entire social presence from an empty Discord and a dream. Launched their creator program, brought on KOLs who actually converted, and coordinated cross-team campaigns so feature rollouts didn’t just ship — they landed.

SocialFi Community Creator Programs

Ref: 7E140A Complete

Growth Marketer

[ Archive ]

Limoverse · Mandala Exchange · DappLooker · eTukTuk

Boosted Limoverse impressions by 50% in 20 days with zero ad spend. Grew Mandala’s Twitter to 30K followers and bumped Instagram engagement by 8% in two weeks. Ran GTM for DappLooker’s AI agent launch. Each one a different puzzle, same approach: figure out what makes people care, then do that.

Growth GTM Content Strategy

Ref: 003BEA Complete

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“Numbers don’t lie, but marketers do. So here are the numbers.”

70K Followers grown from zero KernelDAO · From literally zero

15.8M Total impressions generated KernelDAO · TGE campaign

50% Impression boost in 20 days Limoverse · No paid ads

30K Community built from scratch Mandala Exchange · Twitter

8+ Projects taken from zero to traction Across DeFi · SocialFi · Infra · Exchanges

3+ Years of not getting rugged Web3 · Tech · And still going

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Most marketing is just shouting into the void with a Figma graphic and a prayer. I’d rather make one person screenshot your tweet and send it to their group chat.

Distribution isn’t a department. It’s a way of thinking about every single thing you put out. The content, the timing, the platform, the reply strategy — all of it compounds. I just got good at figuring out which levers actually move.

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Growth

Take accounts from zero to “wait, how did they get that many followers?” Figure out the right mix of organic, paid, and KOL to make it stick.

Content

Threads, campaigns, content IPs that people actually follow for. If nobody screenshots it, it didn’t work.

KOL & PR

Finding the right voices, not the loudest ones. Onboarding, managing, and making sure every partnership actually moves numbers.

Branding

Positioning, identity, guidelines — the stuff that makes everything else feel like it comes from the same brain. Not just a logo and a color palette.

Strategy

GTM plans, campaign architecture, distribution playbooks. The unsexy stuff that makes the sexy stuff possible.

Friendly neighborhood marketer, here to save your growth.

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